For a long time, the word “luxury” in Indian real estate has been used to describe things we’ve grown used to: marble floors, a decent gym, and perhaps a nice view. But every once in a while, a project comes along that makes us realize we’ve been thinking too small.
Enter M3M India and the legendary Jacob & Co. If you follow global fashion or horology, you know Jacob & Co. isn’t just a brand; it’s an icon of audacity. Known for creating watches that look like miniature solar systems and jewelry worn by everyone from Cristiano Ronaldo to Rihanna, they’ve now set their sights on Noida.
This isn’t just another apartment complex. This is India’s first ultra-luxury branded residence under the iconic Maison, and it’s changing the skyline of Noida’s Central Business District.
The Art of the “Unthinkable”
What happens when you take the precision of a Swiss watch and apply it to a 6-acre residential estate? You get the Jacob & Co. Residences. Pankaj Bansal of M3M India put it perfectly: this isn’t just about building houses; it’s about “bridging rising aspirations.” For those who have lived in London, Dubai, or New York and wondered when India would catch up to that level of “branded living,” the answer is: now.
What Does “Ultra-Luxury” Actually Feel Like?
We aren’t just talking about high ceilings. Here’s what sets this project apart:
- A Watch in Every Home: In perhaps the most “Jacob & Co.” move ever, every residence comes with a limited-edition collectible timepiece designed exclusively for the owners. You don’t just own the property; you own a piece of the brand’s history.
- The Aesthetic of Audacity: Expect bespoke chandeliers, glass-and-steel façades that look like jewels, and interiors that feel more like a private gallery than a living room.
- Exclusivity by the Numbers: With prices ranging from ₹14 crore to ₹25 crore, these homes are a statement. Phase I features just 150 premium residences, ensuring that the community remains as curated as the architecture itself.
Why Noida?
It’s no secret that Noida is evolving. With the upcoming Jewar International Airport and seamless connectivity to Delhi, the city is becoming the new hub for India’s global citizens. M3M is betting big on this—investing ₹2,100 crore to ensure that this isn’t just a local landmark, but a global one.
The Bottom Line
Jacob Arabo, the founder of Jacob & Co., has spent his career pushing the boundaries of what’s possible in design. By bringing that same “boundary-pushing” energy to Noida, M3M is offering something rare: a home that functions like a piece of art.
In a world of cookie-cutter skyscrapers, the Jacob & Co. Residences are a reminder that luxury isn’t about how much you spend—it’s about how uniquely you live.
